Ethical AI

When an AI system causes harm, the law looks for a person, not a model. In 2024 a tribunal held Air Canada responsible for what its chatbot told a customer. "The algorithm did it" did not survive contact with the bench, and the rules are arriving fast: the EU AI Act, ISO 42001, a growing patchwork of national laws.

Ethical AI is a working guide to governing AI before it governs you, written for the person who owns the P&L, signs the procurement, or carries the legal exposure when something goes wrong. Who answers for an AI system and how to assign it on paper, the Three Lines of Defence applied to AI, a risk register and impact assessment you can run, and incident response that holds up.

Not a lecture on AI ethics. The practical work of not blowing up in your face, and the governance that turns out to be a competitive advantage. Part of the Executive AI Mastery series, alongside TRANSFORM and AI Moats.